Insomniac: It's All About the Experience
Since 1993, Insomniac has been producing experience-based events and festivals for electronic dance music lovers all over the world. Founded by Pasquale Rotella and built upon his creative vision, the company's core philosophy is to encourage audience participation through interactive art, roaming theatrical performers, and fully immersive state-of-the-art production design. Behind every corner and inside every area of Insomniac's festivals is a new adventure waiting to be explored.
After attending an Insomniac event, one thing becomes clear to our fans: We are not concert producers, we are experience creators.
Our festival brands are each fully themed and engage fans and followers all their own. These include Nocturnal Wonderland, Electric Daisy Carnival, Beyond Wonderland, and our newest celebrations, Escape from Wonderland Halloween and White Wonderland New Year's Eve Gala.
In June of 2012, Insomniac produced North America's largest music festival, Electric Daisy Carnival, at the Las Vegas Motor Speedway, Las Vegas, NV. The festival boasted nearly 30 full-sized carnival rides, seven massive stages (including the largest stage built in North America), 450 theatrical and dance performers, more than 150 artists, and 17 fully interactive art installations. This year's event will entertain more than 300,000 fans over three days, with extended production, fireworks, and an entire week of EDC-style entertainment along the Las Vegas Strip, including the second annual EDMbiz Conference.
We can't wait to see all of your smiling faces back at the Las Vegas Motor Speedway, underneath the desert sky for this year's EDC!