Insomniac Events Hires Safety Experts To Prepare Best Practice Procedures For Music Festivals Nationwide

Thursday, July 15th, 2010 at 10:00AM

Introduces 18 and Older Policy Nationwide

LOS ANGELES, July 15, 2010 – Insomniac Events has hired Investigative Advisory Group (IAG), a consulting firm that has experience creating overall safety and security protocols for large venues, to analyze Insomniac’s current and proposed safety protocols and procedures for the company’s music festivals throughout the United States. These safety protocols will create new standard operating procedures adapted to the new challenges involved in music festivals, including Electric Daisy Carnival. These recommendations will further augment guest safety by building on Insomniac’s existing protocols, which include extensive advance planning with local governments and public safety authorities, including fire and police departments.

Effective immediately, Insomniac has also established an “18 and older” policy for all of the company’s dance music festivals until such time as Insomniac implements IAG’s recommended standard operating procedures. Insomniac has purchased handheld ID scanners, which will be used at all future “18 and older” Insomniac events. Insomniac will refund the full ticket price to anyone under the age of 18 who has already purchased tickets to upcoming Insomniac dance music festivals. Ticketholders under the age of 18 can send an email to detailing their name, phone number and the name of the event and outlet where they bought the ticket (e.g. Ticketmaster, GrooveTickets, or retail store).

“All the wonderful people who help make our events so special deserve not only the best entertainment, but the most comprehensive safety and security measures available. We are confident that Investigative Advisory Group will provide the right additions to our existing procedures, and help us to continue to raise the bar for music events,” says Pasquale Rotella, Insomniac’s CEO. “Over the past 17 years, Insomniac has created some of the largest and most successful dance music festivals in North America. We love our community and strive to be the best at what we do, and this includes event safety. Though dance music is enjoyed by people of all ages, we are introducing an 18 and older policy at our events as we await Investigative Advisory Group’s recommendations. Insomniac remains committed to providing a place for our guests to celebrate safely, and we plan to share our findings with all of our event venues.”

About Insomniac Events

Insomniac produces innovative concerts and music festivals amplified by state-of-the-art lighting design, interactive circus and theatrical performances, and audience participation. Insomniac’s premier annual event, Electric Daisy Carnival, is one of the biggest music festivals in the United States. Insomniac has produced more than 250 music events for more than 2,000,000 concertgoers in California, Nevada, Colorado, Texas, Florida, and Puerto Rico. Founded and led by Pasquale Rotella, Insomniac has been based in
Los Angeles since it started in 1993.

Acceptable Forms of Identification for Entry
• Any U.S. government issued driver’s license or identification card provided that it contains a photograph and date of birth.
• A U.S. or foreign government issued passport containing a photograph and date of birth.

Unacceptable Forms of Identification for Entry
• School identification.
• Consular identification.
• Licenses issued in countries other than the U.S.
• Expired identification of any kind.
• Birth certificates
• Xerox copies of any identification.

Wednesday June 30th, 2010 at 5:00pm PST

The passing of a young woman who attended Electric Daisy Carnival is a tragic circumstance. Our hearts and prayers go out to her family and friends at this difficult time. We are currently reviewing the entire event and planning process with our security team, law enforcement and the city officials who participated in organizing and planning Electric Daisy Carnival.


Sunday June 27th, 2010 at 6:00pm PST

Well, EDC2010 is in the books! It may sound cliche, but the truth is that we could not do this without the enthusiasm and support from every last one of you. Nothing makes us happier than seeing smiling, dancing people enjoying and sharing in the same vision that we do. Our goal is to create a journey, not just a mere concert experience and you have helped us to get there. Thanks so much - we'll see you next time!

Keep up on all of our future events and photo galleries from EDC at

Day Two photo gallery is up!

Sunday June 27th, 2010 at 11:00pm PST

Photos from Day Two are live in the gallery section. Journey back to your favorite moments of the day! ..::Click to go there now::..

photos courtesy of Rukes.

Relive Day One

Sunday June 27th, 2010 at 11:00pm PST

Photos from Day One of EDC are online in the gallery section. Journey back to some of your favorite moments of the day! ..::Click to go there now::..

photos courtesy of Rukes.

Powering down after day one! Thank you all!

Saturday June 26th, 2010 at 2:00am PST

Wow!! EDC 2010 is off to an astounding start! We hope you enjoyed Fridays festivities as much as we did! Thanks to everyone for helping to create such an unbelievable night of excitement! Now it's time for us to press the reset button and get ready to do it all again Saturday. Can this possibly be any more fun . . . .?!!


Friday June 25th, 2010 at 1:00pm PST

EDC2010 is under way! All systems are go! The sound is booming, lights are beaming, circus freaks are roaming, and the energy of the crowd is bringing everything to life! Can you feel it?!!!

Be ready for traffic

Thursday June 24th, 2010 at 1:00pm PST

With the fun comes a need for preparation. With the volume of people expected for EDC this year comes the inevitable traffic jam around the festival grounds. Also remember Friday's festival will be going on during the usual lovely Los Angeles rush hour. Please be prepared for all of this and make sure to plan extra time (even a couple of hours) to get your car parked for the Electric Daisy Carnival. It's always better to be earlier than you expected than late! Please consider different routes from earlier exits off of the freeway as well.

There are multiple parking lots in the area (please see the parking map), and some of the best are actually a little farther away. The lots associated with the USC campus are a good option. Parking a little farther away and walking may actually get you to the gates faster. We have the gates heavily staffed to get you in as fast as possible once you are there. Different lots are owned by different people - so keep in mind that parking prices can vary as well.

Please remember to car pool! And if you do get stuck in you car longer than you expected tune into SiriusXM's Area to listen to the festival live or maybe even download Ultra's new Electric Daisy Carnival CD mixed by Kaskade from iTunes to listen to on the way!

VIP entrance

Friday June 25th, 2010 at 5:00am PST

For those of you who have purchased VIP tickets you must use the entrance located on Hoover & Martin Luther King. This is the only VIP entrance.

It's almost time!!! Can you feel it?

Friday June 25th, 2010 at 5:00am PST

Only mere hours until gates open to kick off the 2010 Electric Daisy Carnival! This weekend will be filled with all kinds of surprises and adventures. Check out all of the new stages and production, the art installations spread throughout the grounds, wandering freaks and clowns, carnival goodies, merchandise & of course, the world class line up of talent set to rock the sound systems all night long. Keep your eyes peeled because there are lots of hidden surprises set to be unveiled as the night develops!

Final setup update

Friday June 25th, 2010 at 1:00am PST

We're ready to go! The final day of setup is done and aside from a few small details the show is all set! Check out the full gallery of this weeks setup courtesy of Rukes :: view gallery

Parking plan

Thursday June 24th, 2010 at 10:20am PST

Please take a moment to check out the available parking areas for EDC. It could save you some time and that means you can dance more! Don't forget - carpooling is the way to go! click for map

Not your average art gallery!

Thursday June 24th, 2010 at 1:00am PST

Visual and interactive stimulation will wash over you. Various artists and groups of artists will have their creativity on display throughout the festival grounds for your amazement! This part of EDC is an interactive experience built of metal, glass, lights, fire and everything between. Plan to take some time and mingle with the art. Your senses will thank you!

The 2010 EDC Artist Schedule is here!

Wednesday June 23rd, 2010 at 3:00pm PST

Now your festival tools are complete! It's time to plan your musical journey through the Electric Daisy Carnival. Make sure to catch all of your favorite artists! Click now for complete artist schedules for both days. Print res version here.

It's growing!

Wednesday June 23rd, 2010 at 6:30pm PST

Our garden is growing quickly! The stages are almost constructed, the lights and sounds are being placed with meticulous attention to detail, the rides are all setup and looking eager for friends to jump on their backs, and there are other surprises in the works that we dare not mention yet! Some things are better left for you to find on your own! Just a couple more days . . . . . .

The First Official EDC CD is on sale now on iTunes!

Tuesday June 22nd, 2010 at 2:00pm PST

Be the first one on your block to own Ultra's inaugural edition of the Electric Daisy Carnival CD. It's mixed by Kaskade and features tracks by top artists performing at the event. It's available now on iTunes or you can pick a physical copy up at the Merch Booths either night of the festivities! :: click here to purchase from iTunes ::

Be in the know! Follow us on Twitter tonight for an early release of the artist schedules!

Tuesday June 22nd, 2010 at 5:30pm PST

We'll be releasing an advanced peek at the artist schedules exclusively to our Twitter followers throughout the night tonight. Join up now and be ahead of those who aren't connected!

Plot your course!

Tuesday June 22st, 2010 at 5:00pm PST

The Festival Map is up! Study up and check out the new arrangements for 2010's festival. We're utilizing lots of new area and we've expanded stage sizes. Be sure to check out the new location of the bassPOD and don't miss the "alley" of lights and LED's that will line the circuitGROUNDS! There are too many new enticing features to even begin to explain here! For a high res printable map click now.

Pick up some new EDC gear and represent!!

Tuesday June 22nd, 2010 at 4:30pm PST

The insomniac Merch Booth will be overflowing with new designs for 2010's EDC. Bring home a piece of memorabilia to remember your experience! Check the map in the festival guide and navigate your way over to the Merch Booth once you get through the gates. We'll be stocked with tees & sweatshirts for guys and girls, stickers & a wide variety of fresh gear. Also check out our vintage bits from years past.

Tune in for exclusive coverage from EDC!

Tuesday June 22nd, 2010 at 4:30pm PST

Tune in for exclusive coverage and live performances from Electric Daisy Carnival on SIRIUS XM’s Area channel. For more information and to get a
Free Online Trial, visit

Everything's coming up daisies! Setup update day 6!

Tuesday June 22nd, 2010 at 1:45pm PST

Our team is still hard at work to ensure the best time for all! The stage towers are rising, the rides are almost in place, the artists have their wondrous creations prepared, and the excitement is building! Just wait until you see this year's circuitGROUNDS! We'll be taking it to another level this time around. We hope you're as hyped as we are!
More updates to come . . . . . .

Our Garden is Growing! New artists just added!

Monday June 21st, 2010 at 5:30pm PST

All of the love in the air is causing our garden grow! A bunch of new artists have just popped up on the EDC 2010 line up :: Donald Glaude, Second Sun (Live), Trent Cantrelle, Daedelus, Mars, Low End Specialists & Android Cartel will all be adding their flavor to the EDC talent pool.

So much work to be done!!

Monday June 21st, 2010 at 1:00pm PST

Setting up for an event like EDC is no small task! Our crews have been in the venue cranking away on the set up for days already. We're going to need every minute to fine tune the thousands of moving lights, LEDs, speakers, carnival rides, interactive art installations, and carnival goodies! Tune in daily for updates!

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Los Angeles Times
“There may be a recession on, but that doesn't
mean the people aren't dancing. This past
weekend, North America's largest dance music festival, Electric Daisy Carnival, packed in more
than 135,000 people over two days at the L.A. Coliseum and Expo Park, topping the producer's anticipated numbers by more than 30,000.
Proving again that dance music
(and massive parties) are in high demand
in Los Angeles…”
-Ramie Becker (6/29/09)

Huffington Post
“In a perfect world, Electric Daisy would
represent the ideal model
for future music festivals.”
-Josh Glazer of URB magazine (6/29/09)

Mobys Journal
"without question one of the best and most impressive dance events i've ever been to"
-Moby, July 01,2008

Los Angeles Times
"Was tapped "Coachella in the City"
-Charlie Amter, June 30, 2008

"Party goers certainly got a lot of bang for their
buck. It was like Halloween in the
middle of summer"
-Ira Lu, June 30, 2008
"Electric Daisy Carnival plays nicely
at L.A. Coliseum"
-Ari B. Bloomekatz, July 01, 2008